CHARACTERISTICS OF THE NATIONAL DIRECTOR OF LAND MANAGEMENT
The company culture values the following attributes and characteristics in the context of the company’s National Director of Land Management: farming and agronomic background, results-oriented, knowledgeable, trustworthy, responsive, organized, ethical, responsible, assertive, disciplined, entrepreneurial, process-minded, detail-oriented, strong communication and leadership skills.
GENERAL DESCRIPTION OF POSITION
The National Director of Land Management leads the Land Management team to meet and exceed company objectives, conducts business development activities, and manages relationships with large-scale land management clients. The National Director of Land Management utilizes their extensive experience with crops and managers across the United States to recruit and retain “A” players for the team. The National Director of Land Management coaches, mentors, and motivates the land management team to consistently perform at a high-level, ensuring the team has adequate tools, training and processes to meet company goals and objectives. The National Director of Land Management is an employee of the company and is responsible for representing the company’s services to the marketplace. The National Director of Land Management is responsible for maintaining compliance with local real estate property management laws and customs and is expected to set annual management fee goals and establish business plans to contribute to the company’s market share. Active real estate salesperson or broker license, driver’s license and E&O insurance must be maintained at all times.
Meetings – Represent Peoples Company at major national meetings including but not limited to ASFMRA, Global Ag, Agri-Investor, Land Expo, and American Ag Bankers. Ensure new business gets routed to the appropriate division: brokerage, land management, appraisal, and investment.
Marketing and Promotion – Create new relationships and foster existing relationships by utilizing company sponsored events, tradeshows and marketing materials. Responsible for implementing the company’s Land Management marketing strategy.
Institutional Clients – Act as counterpart to Company President to work with major institutional clients around the country and procure work. Manage relationships with institutional Land Management clients, coordinating the land management and reporting activities among assigned Land Managers to deliver first-class service and superior product.
Teamwork – Work closely with other Peoples Company’s business units, including the land investment team and Alternative Equity Advisors.
Manage – Oversee land management personnel including land managers and management administrative staff. Work in conjunction with Regional Managing Brokers to supervise management staff based outside of the corporate office.
Land Management Handbook – Periodically update the Land Management Handbook detailing Peoples Company’s Land Management division processes and procedures.
Training – Deliver ongoing team training, as well as individual training to ensure each Land Manager is executing at the highest-level possible utilizing best-in-class management practices. Provide insight and guidance to facilitate land management team growth and development. Mentor Peoples Company land managers seeking the AFM designation and assist land managers with business development.
Quality Control – Seek new, innovative, advancing approaches and continually evaluate land management division processes, procedures, and personnel to identify opportunities for improvement and implement solutions. Audit land managers for quality control of reporting, making certain that reports are accurate, professional, and adhere to Peoples Company’s reporting template. Implement management controls to maintain compliance with management agreement provisions.
Reports – Analyze and, if necessary, make adjustments to Peoples Company’s report template to ensure managers deliver comprehensive and timely land management reports.
Consistency – Implement practices to generate consistency throughout the land management division and with Peoples Company affiliates.
Sustainability – Promote and lead land management efforts for sustainable agricultural production within Peoples Company Sustainable Agricultural Program (SAP).
Acquisitions – Seek potential land management acquisition or referral opportunities throughout the United States. Relay potential quali?ed leads to the company Vice President.
Affiliates – Work with affiliates to develop management fee income across the Peoples Company network including the Pacific Northwest, Lake States, Midwest, and other regions as outlined in the company business plan.
Key Performance Indicators – Track, monitor, and maintain accurate land management division performance records including farm management income, acres managed (crop, pasture, CRP), number of clients and other performance indicators.
Technology – Analyze technology solutions to optimize team performance and effectively utilize the Land Management website, Dropbox, Google Drive, DotLoop, etc. Work with Peoples Company’s web developer to continue building out the Land Management website.
Records Storage – Develop processes to securely store client records, manage and maintain files, lists, and documents in various programs and storage media. Maintain confidentiality with company records, and client contact information.
Content – Write quarterly land management blog or newsletter article interpreting land management issues/opportunities around the country.
Recruiting/Retention – Assist with recruiting land managers or land management firms into the Peoples Company network. Work with Vice President and President to create a work environment that engages and retains “A” players.
Special Projects – Complete consulting projects as necessary to include complicated financial analyses for institutions.
Communication – Be respectful and provide world-class customer service when corresponding with clients, contacts, and staff.
Cross-Selling – Proactively promote all Peoples Company products, services, and divisions. Introduce clients and referral sources to team members of other divisions and maintain sufficient working knowledge of the full-line of company products and services so as to recognize cross-selling opportunities. All managers, appraisers, and brokers participate in the success of all divisions.
Updates – Provide regular updates to the Peoples Company team regarding trends, rental rates, current yield numbers and estimates, tradeshows, upcoming education opportunities, legislative changes, and any other key management issues and/or concerns relevant to the team.
Compliance – Employees are expected to read, understand, and comply with the company Policy and Procedures Manual. Employees are required to follow internal processes to keep company in compliance with state and local laws.
Brand Standards – Employees will be stewards of the Peoples Company brand and are expected to provide information without obligation to clients.
Collaborative – The company culture encourages teamwork and collaboration among employees and associates. Employees are expected to participate in meetings, conference calls and company sponsored events to network internally with other team members. Employees are encouraged to work together to maximize resources and opportunities. Employees share data and reports with team members within confidentiality restrictions.
Knowledgeable – The company values educated land managers and encourages them to be experts in the region(s) they are representing. Land Managers are encouraged to provide market, lease and crop information to clients, potential clients, and referral sources.
Consultative – Peoples Company desires to be the trusted educational resource to whom clients turn - regardless of the ultimate business relationship they form with the company. Peoples Company Employees are consultative and creative when working with clients to create solutions for their real estate needs.
Develop land management program nationwide.
Set and achieve mission and goals as laid out in land management business plan.
Meet or exceed annual income goals.
Cross-sell and refer clients to Brokerage, Investment and Appraisal business units.
100% compliance with company policies and procedures.
100% compliance with state real estate laws and customs.
90% attendance at all company sponsored meetings and conference calls. Meetings can be in-person or joined remotely via phone/video.
Maintain ASFMRA membership and AFM accreditation.
Run for national relative agricultural association positions.
Meet semi-annually with the Vice President of the company to review business plan.
Obtain/maintain active real estate license.
About Peoples Company
Peoples Company is a leading provider of land brokerage, land management, land investment and appraisal services in 21 states throughout the U.S. With an industry-leading website, a cohesive team of land professionals, and aggressive marketing strategies proven to drive land sales, Peoples Company has become a top agricultural real estate services firm holding licenses in Alabama, Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Iowa, Kansas, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, North Dakota, Oregon, South Dakota, Washington and Wisconsin.